Vision:
To achieve excellence and leadership in the field of marketing science locally and globally.
Message:
Preparing a scientifically distinguished marketing cadre that is professionally competent and meets the needs of the local and regional labor market, capable of competing and keeping abreast of developments and constant changes in the marketing business environment, through an educational and research environment that stimulates the improvement of marketing practices and building relationships with customers.
Objectives:
- Providing the student with knowledge, foundations, and administrative and marketing principles in the various marketing fields.
- Providing the student with the necessary skills to practice marketing in a professional and ethical manner.
- Preparing an academically and professionally qualified cadre capable of keeping abreast of marketing developments and competition in the labor market efficiently.
- Providing a stimulating educational environment for conducting research and applied scientific studies in the field of marketing.
- Providing quality training, advisory and research services to various organizations in the field of marketing.